• Available On

  • Grey Hair Care

    Targeted care to hydrate, protect, and enhance your silver strands.

    Shop Grey Hair Care 
  • Signature Bundle

    Essential care for strong, healthy, radiant hair — every day.

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Choose Greytness

Choose Greytness celebrates a community that wears confidence with comfort. Every hoodie tells a story of individuality, style, and self-acceptance.

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Phthalate-Free

Paraben-Free

Alcohol-Free

Silicone-Free

Fragrance-Free

Sulfate-Free

Phthalate-Free

Paraben-Free

Alcohol-Free

Silicone-Free

Fragrance-Free

Sulfate-Free

★★★★★ Thousands of People Are Embracing Their Natural Grey with Confidence!

94% Customers Would Recommend the Grey Hair Care Signature Set.






You've got QUESTIONS?
We've got the ANSWERS.

Yes. Our moisture pomade and hydration oil are safe to use on colored/dyed hair.

For best results, we encourage our customers to apply on damp hair, mainly for ease of absorption. However, our moisture pomade and hydration oil are safe to apply to dry hair and scalp

For best results, we encourage our customers to apply on damp hair, mainly for ease of absorption. However, our moisture pomade and hydration oil are safe to apply to dry hair and scalp

Our moisture pomade and hydration oil are safe to use with heated tools. However, it's up to users discretion to discontinue applying at any and all signs of discomfort

Yes! Our formulas are specially designed for grey and silver hair but are gentle and effective on all hair types and textures.

For best results, use 2–3 times a week to keep your hair hydrated, nourished, and vibrant without over-cleansing.

Absolutely. Our nourishing oils, moisturizers, and conditioners are enriched with hydrating ingredients to smooth frizz and restore softness and shine.