Shortly after moving from Atlanta to New York City, my need for a new hair care routine met with my entrepreneurial spirit. I was searching for products online to little avail and began googling ingredients that I knew were vital in keeping my hair moisturized. I soon realized that the breadth of hair care products for grey are designed to conceal or slow its growth. I decided that this was the perfect moment to bring real change in the grey hair care market. I continued down a path of what worked best for grey hair, and under the Manhattan skyline, a game changer  was born.