Choose Greytness elevates the narrative about going grey and how we should see more representation from brand marketers and advertisers. Representation is important in media as it aids in the de-stigmatization of grey hair being taboo or reserved for “the old folks.” Your purchase and support of this capsule helps make a bold statement that you amongst many others have decided to embrace your grey as yet another testimony of unique confidence.
Material
50% pre-shrunk cotton, 50% polyester
Fabric weight: 8.0 oz/yd² (271.25 g/m²)
Air-jet spun yarn with a soft feel and reduced pilling
Double-lined hood with matching drawcord
Quarter-turned body to avoid crease down the middle
1 × 1 athletic rib-knit cuffs and waistband with spandex
Front pouch pocket
Double-needle stitched collar, shoulders, armholes, cuffs, and hem
Blank product sourced from Honduras, Mexico, or Nicaragua