Our go-to response... “Its hereditary"

Greying in your teens and early twenties feels like joining a secret society you didn't sign up for. People comment on it all the time and you don't really have all the answers yet. Our go-to response... “Its hereditary"

We sat down with influencer and content creator, @erika.nichole.b as she reflects on her experience with greying at 16.

Whether you have decided to ditch the dye, are looking for new products or battling with insecurity, Choose Greytness explores an array of topics to help you find your stride.

From learning how to maintain healthy grey to getting tangible advice from black creatives, brand builders, and industry experts, join us for a series of truth and experience.