Why Purple Shampoo is Popular for Grey Hair

If you’ve embraced your beautiful grey or silver strands, you already know that keeping them vibrant and bright can be a challenge. Over time, grey hair can pick up unwanted yellow or brassy tones from styling products, pollution, hard water, or even sunlight. That’s where purple shampoo comes in. Based on color theory, purple pigments in the shampoo help neutralize yellow hues—since purple sits opposite yellow on the color wheel, it cancels out those dull tones. The result? A brighter, more radiant silver or white shade that truly shines.

The Benefits of Purple Shampoo for Grey and Curly Hair

When used correctly, purple shampoo can be a powerful tool in your grey haircare routine. Here’s what makes it so beneficial:

• Color Correction: It neutralizes yellow or brassy undertones for a cooler, cleaner-looking grey or silver.
• Low Maintenance: Helps maintain that fresh, salon-fresh tone at home—in between professional treatments.
• Nourishing Formulas: Many purple shampoos are enriched with conditioning agents and proteins that add softness and shine, especially useful for textured or curly hair.

Important Considerations and How to Use Purple Shampoo Safely

As transformative as purple shampoo can be, overuse or improper application can lead to some unwanted effects.

Here are a few things to keep in mind:

• Avoid Overuse: Used too often or left on too long, purple shampoo can leave a violet or lilac tint.
• Watch for Dryness: Overuse may dry out hair, increasing brittleness—especially in curly or low-porosity grey hair.
• Patch Test: Some may experience scalp sensitivity or allergic reactions—always test first.

To enjoy its benefits without damage, we recommend using purple shampoo no more than once a week, following the product's instructions closely, and hydrating your curls afterward with a nourishing conditioner or purple conditioner. For best results, pair it with products designed specifically for textured grey hair.

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Manhattan Grey is a line of premium moisture products formulated for textured grey hair. Our signature products are a lightweight pomade and hydration oil help to eliminate dryness, prevent breakage, and sooth itching. It’s also safe to use on our skin and facial hair.

We are committed to giving our customers, who have been largely overlooked by the beauty and personal care industry, a product experience that offers premium hair care products uniquely blended to address the challenges of grey or greying hair.

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