The Power of Representation in Haircare: Why It Matters for Grey and Textured Hair

Representation Goes Beyond Visibility

Representation in haircare isn’t just about who we see in ads—it's about understanding and supporting the unique needs of diverse hair textures and cultural traditions. For those with greying and curly or coily textures, representation shows up in specialized formulations, authentic storytelling, and salons that understand textured strands. When the industry acknowledges these differences, it fosters inclusivity, empowers self-expression, and cultivates confidence.

Bridging the Care Gap

Historically, textured and grey hair types have been excluded from mainstream haircare innovation. A striking example: only 1% of UK salons offer services for Black hair textures, despite increasing cultural diversity. That leaves many grey-haired adults with curls traveling long distances for respectful, effective care. At Manhattan Grey, we’re filling that gap—with thoughtful formulas that hydrate, soothe, and protect textured grey strands without harsh chemicals or heavy buildup.

• Tailored Products: Our daily pomade and hydration oil nourish grey curls with lightweight, clean moisture.
• Inclusive Experiences: We use real customer stories and imagery—because you deserve to see yourself reflected in beauty.
• Cultural Care: Hair is history and heritage. We celebrate rituals, textures, and traditions that carry pride and identity.

Shaping a More Inclusive Industry

Championing representation also means challenging outdated beauty standards. It breaks down Eurocentric ideals and makes space for people of all backgrounds to embrace their most natural and confident selves. It’s about shifting professional training to reflect all hair types, opening leadership opportunities to people of color, and making premium formulations where they belong—front and center.

At Manhattan Grey, our commitment is rooted in serving overlooked communities with dignity and high-performance care. We’re not just a brand—we’re part of a movement redefining what beauty looks and feels like, one curl at a time.

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Manhattan Grey is a line of premium moisture products formulated for textured grey hair. Our signature products are a lightweight pomade and hydration oil help to eliminate dryness, prevent breakage, and sooth itching. It’s also safe to use on our skin and facial hair.

We are committed to giving our customers, who have been largely overlooked by the beauty and personal care industry, a product experience that offers premium hair care products uniquely blended to address the challenges of grey or greying hair.

Click here for 20% off your first purchase

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