Behind Manhattan Grey’s New Shampoo for Grey Hair

Born from Experience, Backed by Research

Our founder, Kerry Abner, created Manhattan Grey’s new Hydrating Shampoo as a direct response to a noticeable gap in hair care: grey hair products that prioritize nourishment over concealment. After struggling to find solutions for his own textured, greying hair, Kerry turned to in-depth ingredient research and expert consultations to develop a shampoo that doesn't just cleanse—it hydrates, strengthens, and supports healthier hair from root to tip.

Nurturing Grey, Not Hiding It

Unlike products that aim to mask or slow greying, the Manhattan Grey Hydrating Shampoo embraces it. This vegan-friendly formulation is infused with hair- and scalp-loving ingredients, including Vitamin E, aloe vera, and a blend of organic oils. Each component was selected to restore moisture, soothe dryness, and enhance the richness of your natural grey—because grey should glow.

• Moisture-Focused Ingredients: Organic oils, Vitamin E, and tea tree work together to nourish both scalp and strands.
• Formulated for Grey Texture: Developed with curly and coily textures top of mind, the shampoo supports softness without stripping natural oils.
• Tested and Refined: The final formula reflects rounds of feedback and testing to ensure it delivers a premium feel and visible results.

Part of a Greater Ritual

Our Hydrating Shampoo is more than a standalone product—it’s a core part of our holistic approach to grey haircare. Used in tandem with our Hydration Oil and Moisture Pomade, it creates a complete system to gently cleanse, deeply moisturize, and help reduce brittleness or dryness often experienced with greying hair. The result? Hair that looks and feels fuller, softer, and more radiant every day.

Since 2020, Manhattan Grey has championed grey haircare rooted in self-celebration. With each product, we strive to provide both performance and peace of mind—clean, effective formulas made specifically for our community’s needs.

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Manhattan Grey is a line of premium moisture products formulated for textured grey hair. Our signature products are a lightweight pomade and hydration oil help to eliminate dryness, prevent breakage, and sooth itching. It’s also safe to use on our skin and facial hair.

We are committed to giving our customers, who have been largely overlooked by the beauty and personal care industry, a product experience that offers premium hair care products uniquely blended to address the challenges of grey or greying hair.

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